In recent years, search terms such as Vietnam DMC in India, Best DMC for Vietnam in India, and Vietnam B2B DMC in India have appeared with increasing frequency in the search behavior of Indian travel companies. This trend reflects a fundamental shift in how the Indian travel trade approaches Vietnam as a destination.
Previously, most Indian tour operators and travel agencies simply searched for Vietnam tour packages to resell to end customers. However, as outbound travel from India has grown rapidly and itineraries have become more complex, this mindset has changed. Instead of looking for low-cost suppliers, Indian travel companies are now seeking long-term B2B partners, entities that can co-create products, control on-ground operations, and ensure the actual delivery of the experience at the destination.
As a result, the concept of a Vietnam DMC list is no longer perceived as just a directory of company names. For the Indian market, it represents a shortlist of destination partners with proven operational capability, companies that can effectively represent tour operators on the ground in Vietnam and take full responsibility for the customer experience.
To understand why Vietnam has become a strategic destination within India’s outbound travel market, it is necessary to look at the broader picture of air connectivity and international travel demand highlighted in the 2025 reports by Amadeus and UN Tourism. From this macro context, we can then move into a practical case study that illustrates how Phan Van DMC is working with the Indian market in real terms.
According to the UN Tourism Asia–Pacific report, developed with Amadeus data collaboration, India is currently one of the most important outbound source markets in the region. Between March 2024 and February 2025, travel search activity and actual outbound demand from India to Asia–Pacific increased by approximately 13% compared to the previous period.
India ranks at the top in terms of travel search volume to the Asia–Pacific region and remains among the key source markets for Southeast Asia, South Asia, and Oceania. Notably, searches from India to Southeast Asia surged by as much as 50% year-on-year, becoming one of the main drivers behind the launch of new air routes within the region.
Southeast Asia has shown strong post-pandemic recovery, reaching around 88% of its 2019 performance level and recording a 33% increase in international arrivals compared to the previous year. Within this recovery, emerging destinations such as Vietnam and Indonesia have attracted growing attention from Indian travelers. Vietnam recorded approximately 15% growth in bookings, while Indonesia saw growth of up to 25%, highlighting a clear shift in Indian outbound flows toward these destinations.
Additional insights from TGM Research’s Global Travel Insights 2025 report reinforce this trend. Indian outbound travel follows broader APAC patterns, where cost sensitivity remains a key factor. Indian travelers favor flexibility, online booking channels, and accessible travel products. Southeast Asia, with its urban hotel supply, bundled tour packages, and competitive pricing, is well positioned to capture this demand.
From this perspective, Vietnam stands out within Southeast Asia as a destination that is both easy to sell and easy to scale for Indian travel companies.
Data associated with Amadeus reports indicates that Vietnam has become one of the fastest-growing outbound destinations from India. Search interest related to Vietnam increased by up to 66%, while actual travel demand grew by approximately 31% within the broader Asia–Pacific context.
Within Southeast Asia specifically, Vietnam ranked fifth in terms of source market growth, at around 26%, and contributed additional new air routes, strengthening its connectivity with India and neighboring markets. As a destination, Vietnam recorded a 15% increase in bookings across Asia–Pacific and a 47% increase in search volume within Southeast Asia alone.
TGM Research’s Vietnam-based studies, supported by local research panels and its Ho Chi Minh City office, further highlight Vietnam’s rising importance within Asia’s experience-driven travel ecosystem. These insights suggest that Vietnam is not only a leisure destination but also an increasingly important node in the regional tourism value chain.
However, connectivity and demand data represent only the necessary conditions for growth. Sustainable expansion ultimately depends on on-the-ground execution capabilities, where the role of Vietnam DMCs becomes critical.
2. Indian Travelers and Real Demand in Vietnam
In practice, the travel behavior of Indian visitors to Vietnam follows clear patterns. Most travelers arrive in family groups, social groups, or corporate delegations. They strongly prefer packaged tours that minimize operational risk and deliver a hassle-free experience throughout the journey.
In terms of content, Indian travelers show strong interest in cultural and historical attractions such as the Temple of Literature, the Cu Chi Tunnels, and authentic Vietnamese cultural spaces. Natural attractions like Ha Long Bay and the Mekong Delta, as well as dynamic urban centers such as Ho Chi Minh City, consistently rank among top priorities.
Given these expectations, Indian travel agencies often find it difficult to manage logistics, operations, and quality control independently in Vietnam. This explains why keywords such as Vietnam DMC in India packages and Vietnam DMC in Vietnam are increasingly searched: the market needs reliable destination partners who can take responsibility for execution on the ground.
From this real demand, the role of a Vietnam B2B DMC or Vietnam DMC in India becomes decisive within India’s outbound travel ecosystem.
4. Case Study: Phan Van DMC and the Indian Market
In recent years, India has emerged as one of the fastest-growing inbound markets for Phan Van DMC.
