1.1. WEF – Travel and Tourism at a Turning Point 2025
The Travel & Tourism at a Turning Point 2025 report highlights a strong shift toward personalized travel, driven by both technological advancement and changing behavior among younger traveler segments such as Millennials and Gen Z. Travelers increasingly expect itineraries designed around their individual preferences rather than standardized, one-size-fits-all tour packages.
AI and IoT play a central role in this transformation. Travel platforms are using real-time data to create flexible, customized itineraries based on traveler behavior, interests, budgets, and mobility contexts. As a result, the traditional concept of fixed tour packages is giving way to demand-driven, market-specific travel design.
The report also emphasizes the rapid growth of blended travel, where business and leisure are combined. More than 50% of global business travelers in 2024 undertook at least two blended trips. This trend drives demand for highly flexible programs that can adapt quickly in terms of timing, destinations, and services—requirements that are difficult for tour operators to manage without capable local partners.
Another key trend identified by WEF is the growing focus on local experiences and sustainability. Approximately 75% of travelers prioritize authentic local cultural experiences, while 69% want their spending to directly benefit local communities. Small and medium-sized enterprises (SMEs), which account for around 80% of the global tourism ecosystem, are the primary providers of these authentic experiences. However, this also increases operational complexity and quality control challenges.
WEF further notes the rapid expansion of the travel technology market, valued at approximately USD 10.5 billion in 2024 and projected to double by 2033 with a CAGR of about 7.5%. While AI and IoT enable personalization at the planning stage, successful execution still depends heavily on destination partners with strong operational capabilities.
1.2. WEF – Four Scenarios for the Future of Travel & Tourism 2025
In Four Scenarios for the Future of Travel & Tourism 2025, WEF presents four possible development paths for the global tourism industry, shaped by variables such as technology, sustainability, policy, and consumer behavior. Across all four scenarios, personalization driven by AI, sustainability, and blended travel emerges as a common thread.
These scenarios highlight a future characterized by fragmented demand. Instead of large groups following identical itineraries, the market will consist of many small groups, each with distinct schedules, needs, and expectations. This fragmentation leads to the rise of high-touch travel, where personalized service, rapid response, and on-the-ground problem solving become decisive factors.
In scenarios such as AI hyper-personalized travel and Green ascent, tour customization extends beyond itinerary adjustments to include regenerative tourism, environmental impact management, and sustainable experience design. While technology supports booking optimization, itinerary management, and even digital visa processes, real-world delivery remains heavily dependent on capable local partners.
WEF’s key conclusion is clear: across all four future scenarios, local partners and DMCs occupy a central position in the tourism value chain. As demand becomes more fragmented and personalized, B2B collaboration shifts from being optional to becoming a fundamental requirement for scalable and sustainable growth.
From these insights, WEF concludes that the Vietnam DMC B2B model is no longer a “nice-to-have,” but an essential infrastructure for the future of tour customization. Without capable DMCs on the ground, even the most advanced personalization strategies at source markets cannot be effectively executed.
2. Vietnam DMC B2B in Practice: From “Tour Packages” to “Custom Tour Architecture
In real-world operations, the distinction between Vietnam DMC B2B tour packages and custom-built tours is becoming increasingly clear. Traditional tour packages are pre-designed, relatively inflexible, and suitable for mass markets. Custom tours, by contrast, require continuous adaptation to source markets, group profiles, and travel objectives.
International travel agencies rely on DMCs because of concrete differences: cultural norms, consumption habits, service expectations, religious considerations, cuisine preferences, and responses to unforeseen situations. A Vietnam DMC B2B understands not only the destination, but also the source market, enabling co-creation of itineraries, multi-city coordination, and rapid issue resolution on-site.
In this context, Phan Van DMC represents a practical example of how a Vietnam DMC B2B implements true custom tour capability beyond proposals and theoretical commitments.
3. Case Study: Phan Van DMC – Vietnam DMC B2B amd Custom Tour Capabilities
As Vietnam DMC B2B plays an increasingly critical role for international tour operators and travel agencies, Phan Van DMC stands out as a representative case study of the transition from a traditional service supplier to a Destination Management Company with a clear B2B mindset and proven capabilities in delivering custom tours in real operational settings.
3.2. Phan Van DMC’s Custom Tour Capabilities
Custom tour capability is the core factor that differentiates Phan Van DMC within the Vietnam DMC B2B model. Rather than offering fixed tour packages, the company focuses on designing itineraries based on market behavior, cultural characteristics, and the expectations of travelers from India, Asia, and Europe.
Programs are built flexibly to serve a wide range of purposes, including business travel, incentive travel, and leisure travel, with a high level of adaptability throughout the execution process. By maintaining control over its supplier network and operational resources, Phan Van DMC is able to support partners flexibly, even in cases of last-minute changes to itineraries, group size, or service requirements.
Tour schedules and destinations are designed with an open structure, allowing adjustments based on the group’s real-time needs, weather conditions, or operational circumstances. In terms of accommodation, dining, and experiences, Phan Van DMC partners with a wide range of quality hotels and restaurants nationwide, including Michelin-recognized establishments, offering diverse international and local culinary styles. The company is capable of meeting specific requirements related to religion, dietary habits, and cultural preferences, while also providing authentic local experiences such as Vietnamese cooking classes and regional cultural exploration.
From an operational standpoint, Phan Van DMC has strong experience in coordinating multi-destination itineraries, managing large group sizes, and executing complex programs that require close coordination across multiple service components. These capabilities are particularly critical for international tour operators implementing customized travel programs in Vietnam.
3.3. Vietnam DMC B2B Reviews – Partner Perspectives
From the perspective of B2B partners, Phan Van DMC is highly regarded for its flexibility in handling situations, fast problem-solving ability, and smooth execution that minimizes unnecessary disruptions during tour operations. For tour operators and travel agencies, having a Vietnam DMC B2B that functions as a true local expert at the destination provides greater confidence when selling products to end customers.
The B2B value delivered by Phan Van DMC extends beyond operations to the protection of partners’ brand reputation in source markets. Through consistent and reliable execution, partners are able to scale their products more easily, co-develop high-quality travel programs, and align offerings closely with market research trends and local customer needs.
This long-term partnership model supports stable repeat business rather than seasonal, fragmented bookings. In addition, Phan Van DMC actively supports partners through activities such as FAM trips, MICE programs, and product inspections, offering flexible cost support ranging from 30% to 100%, along with personnel and transportation resources to help partners gain deeper destination insight and confidently expand their product portfolios.
