Green MICE: How Vietnam Is Moving Toward Sustainable Events

Discover how Vietnam leads in Green MICE Vietnam with sustainable events. Partner with Phan Van DMC for eco-friendly conferences and reliable Vietnam DMC sustainable tourism.

Vietnam’s tourism market is blending rich culture, stunning landscapes, and modern facilities, making it a top choice for international travel partnerships. The MICE (Meetings, Incentives, Conferences, Exhibitions) sector is a key driver, but sustainability is now a must. Foreign partners need eco-friendly solutions to meet global demands. 

Phan Van DMC, a leading destination management company in Vietnam, pioneers sustainable events in Vietnam, ensuring impactful, responsible experiences.

What Green MICE Really Means?

Green MICE goes beyond adding plants to event spaces—it’s about sustainable event management that cuts emissions, reduces waste, and supports local communities. It follows four key principles:

Reduce Waste and Energy

Plan efficiently to minimize resource use, like cutting down on single-use items and optimizing energy consumption.

Reuse and Recycle Materials

Use reusable decor and recycle waste to eliminate plastics, ensuring eco-friendly operations.

Source Locally

Work with local suppliers and use regional products to support communities and reduce transport emissions.

Educate Attendees and Staff

Raise awareness about sustainability to encourage long-term eco-conscious behavior.

“Sustainability isn’t just a checklist—it’s a mindset that shapes every stage of event planning.” This approach ensures Green MICE Vietnam delivers value for foreign partners.

Why “Green” Is the New Standard for MICE

Globally, businesses are prioritizing events that are carbon-neutral, zero-waste, and community-positive to meet environmental goals and client expectations. Vietnam is quickly adopting this shift, emerging as a dynamic MICE destination in Southeast Asia. 

From coastal conferences in Da Nang to incentive retreats in Phu Quoc, the move toward sustainable events in Vietnam is not just a trend—it’s a transformation. Phan Van DMC helps foreign partners create eco-friendly events that align with this global standard, strengthening Vietnam DMC sustainable tourism.

Vietnam’s Approach to Sustainable  MICE

In 2024, Da Nang welcomed over 10.9 million visitors, including 4.1 million international arrivals, a 36.3% increase from 2023, with MICE-related arrivals growing by 63.8% (Source: Da Nang Department of Tourism, 2024). This contributed to the city’s tourism revenue of over 29.9 trillion VND (approximately USD 1.17 billion). Nationally, Vietnam saw 17.6 million international visitors in 2024, with MICE accounting for nearly 20% of total tourism revenue, estimated at USD 31 billion (Source: Vietnam National Authority of Tourism, 2024).

For 2025, Vietnam targets 22–23 million international visitors, while Da Nang aims for 11.9 million total visitors (4.8 million international, up 17%; 7.1 million domestic, up 5%), generating over 36 trillion VND (USD 1.41 billion), a 15% increase from 2024 (Source: Vietnam Government Portal, August 15, 2025). 

The MICE sector is expected to drive this growth, with Da Nang planning to host 80,700 MICE visitors, up 11% from 2024 (Source: Da Nang Department of Tourism, 2025).

Key MICE hubs include:

• Da Nang: A leader in international conferences, hosting 42 MICE delegations with over 12,600 visitors in the first four months of 2024 (Source: Da Nang Department of Tourism, 2024).
• Ho Chi Minh City and Hanoi: Centers for trade fairs and exhibitions, with Ho Chi Minh City named Asia’s Best MICE Destination for four consecutive years.
• Phu Quoc and Nha Trang: Rising stars for incentive trips, with Central Vietnam’s MICE market projected to grow at a 7.19% CAGR from 2025–2030.

This growth underscores Vietnam’s MICE potential, but sustainability is critical to maintain momentum for foreign partners.

How Vietnam Is Embracing Sustainable MICE

Vietnam is integrating sustainability into its MICE framework through government policies, local initiatives, and industry innovation, making it a leader in eco-friendly conferences in Asia.

Government and Local Efforts

Vietnam’s 2030 Sustainable Tourism Strategy aims to reduce emissions by 30% and increase green events. Da Nang and Hoi An lead as “Green Event Cities,” promoting eco-friendly venues and practices.

Industry Innovations

Hotels adopt green certifications like EarthCheck and Green Key, while convention centers use renewable energy and sustainable materials. These efforts align with global standards, attracting foreign partners.

Partners Expectations

International corporations now require DMCs to prove ESG (Environmental, Social, Governance) compliance before signing event contracts, pushing Vietnam to prioritize sustainability.

These steps show Vietnam’s commitment to sustainable events Vietnam, creating opportunities for impactful international travel partnerships.

How Phan Van DMC Leads in Green MICE

Phan Van DMC pioneers Green MICE Vietnam with its one-stop model, managing tours, events, transport, and communications end-to-end. This cuts logistics emissions by 20–30%, saving costs for foreign partners.

Green Event Practices

• Eco-Friendly Suppliers: We partner with eco-hotels and local caterers to reduce environmental impact.
• Plastic-Free Systems: E-ticketing and QR check-ins eliminate plastics and paper.
• CSR Activities: Events include tree planting, beach cleanups, and visits to craft villages or national parks, promoting community and environmental care.

Case Example: European Conference in Da Nang, 2024

We organized a conference for 300 European guests, reducing plastic waste by 45% through digital ticketing and reusable materials. Local suppliers provided sustainable catering, and CSR activities like tree planting engaged attendees. The event earned a Net Promoter Score (NPS) of 9/10, showcasing our ability to deliver eco-friendly, memorable experiences.

“Green isn’t a marketing term for us—it’s how we future-proof every event.”

Benefits of Green MICE for Your Business

Adopting Green MICE Vietnam offers clear advantages for foreign partners:

• Stronger Brand Reputation: ESG compliance enhances trust with eco-conscious clients and stakeholders.
• Long-Term Cost Savings: Efficient energy and material use reduces expenses over time.
• Attract Premium Clients: Global organizations and high-spending groups prefer sustainable partners, boosting loyalty and competitiveness.

Key Takeaways for International Partners

Green MICE is a must-have, not an option, for modern events. Vietnam is an ideal hub for eco-friendly conferences Asia, blending heritage, innovation, and sustainability. Phan Van DMC leads as a trusted partner, delivering efficient, responsible, and memorable events for Vietnam DMC sustainable tourism.

Conclusion – Shaping a Sustainable Future for MICE

Vietnam’s MICE industry is thriving, offering foreign partners a prime opportunity to host impactful, eco-friendly events. By embracing Green MICE Vietnam, businesses can meet global sustainability demands while delivering memorable experiences. Phan Van DMC’s innovative approach and one-stop model make us the ideal partner to create sustainable events Vietnam that balance profit, planet, and people. Join us to shape a greener, smarter future for MICE.