Partnering with Danang Department of Tourism – Driving International Recovery
As a comprehensive Destination Management Company (DMC), we proactively participate in international promotional and famtrip programs — providing resources, operational solutions, and local expertise to help destinations like Danang reach inbound markets more effectively while creating tangible value for the national tourism sector.
Challenge
As global tourism rapidly recovered after the pandemic, destinations across Vietnam, particularly Danang, faced growing pressure to attract high-quality inbound travelers.
Post-Pandemic Tourism Pressure
As global tourism rapidly recovered after the pandemic, with Vietnam leading Southeast Asia at 98% of pre-COVID levels in 2024, destinations across the country, particularly Da Nang, faced intensifying pressure to attract high-quality inbound travelers.
In 2024, Da Nang welcomed nearly 10.9 million visitors overall, including over 4.1 million international arrivals, a 36.3% year-on-year increase and 128% of 2019 figures, surpassing annual targets by 65.8%. This surge marked the first time the city exceeded pre-pandemic volumes, with total tourism revenue reaching 31 trillion VND (about 1.22 billion USD), up 22.1% from 2023.
Pandemic Impact and Recovery Challenges
However, the sector’s “frozen” phase during 2020-2021 underscored its vulnerability: Accommodation establishments plummeted from 825 in 2019 to just 127 in 2020 and 153 in 2021, while available rooms dropped sharply from 37,432 to 6,583 and 7,018 over the same period. Even as recovery accelerated, reaching 6.2 million visitors in 2022, executing international marketing and market survey programs remained hindered by limited resources, operational expertise, and local coordination. These gaps are critical, as they directly impact the credibility and ROI of promotional efforts amid fierce regional competition for premium tourists.
Solution
Through our sustainable one-stop DMC model, Phan Van DMC catches the wave in Vietnam’s tourism recovery, offering comprehensive solutions that benefit both international partners and local destinations.
Specifically, we:
- Supported 30%–100% of costs for international famtrip delegations, covering transportation, on-site coordination, and bilingual support, to unlock collaboration opportunities for Vietnam’s tourism market and global partners.
- Co-organized familiarization trips to showcase iconic destinations like Bà Nà Hills, My Khe Beach, UNESCO World Heritage sites, and traditional craft villages, offering global partners immersive insights into Vietnam’s tourism potential, market opportunities, and vibrant cultural heritage.
- Leveraged our integrated ecosystem: tours, transportation, hotels, MICE, and media—to deliver professional, transparent, and cost-efficient experiences, reducing partner planning time by 20%.
This partnership not only demonstrated Phan Van DMC’s operational capability and resource strength but also strengthened international trust in Vietnam’s tourism cooperation environment.
Result
These collaborative efforts laid a robust foundation for Phan Van DMC to sustain and enhance its one-stop DMC model, driving sustainable growth in Vietnam’s tourism sector both pre- and post-pandemic.
International partners lauded Phan Van DMC’s professionalism, flexibility, and cooperative spirit, with a leading global tour operator noting, “Phan Van DMC’s expertise and seamless coordination made them an invaluable partner.” These efforts solidified Phan Van DMC’s position as a trusted leader in Vietnam’s tourism market, ready to collaborate with global partners for sustainable development.
Lesson & Core Values
Phan Van DMC believes that sustainable tourism growth is only possible through industry-wide collaboration.
We walk alongside not only our clients but also our partners, authorities, and communities — working together to build a professional, transparent, and sustainable tourism ecosystem in Vietnam.
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