Understanding the growing need for reliable market insights, Phan Van DMC offers Market Research Support — a tailor-made service designed for international partners seeking accurate, on-the-ground data and trusted local expertise.

With a team of experienced, bilingual professionals across Vietnam, we provide on-the-ground knowledge, operational efficiency, and dependable field execution to help our partners make informed decisions and build stronger, market-driven travel products.

Vietnam’s tourism sector is experiencing rapid growth and transformation, creating significant opportunities for international DMC partners. To make informed, strategic decisions, understanding destination insights Vietnam and local tourism data Vietnam is essential.

Vietnam ranks among the world’s top-performing travel destinations in 2025, according to the Vietnam National Authority of Tourism (VNAT) and UN Tourism.

• Global standout: UN Tourism places Vietnam alongside Japan as one of the fastest-growing destinations in the first half of 2025.
• Regional leader: Q1 2025 saw +30% YoY international visitor growth, leading Asia-Pacific and ranking 2nd in recovery vs. 2019 (+34%).
• Proven results: 2024 recorded 17.5 million international arrivals (+39.5% YoY), surpassing targets.
• Continued momentum: By September 2025, arrivals reached 15.4 million (+21.5% YoY), with 1.52 million in September alone.

This expansion highlights a diverse, regionally segmented market:

• Northern Vietnam: Focus on cultural heritage, urban, and historical tourism.
• Central Vietnam: Coastal resorts, MICE, and heritage sites (Hội An, Huế, Đà Nẵng).
• Southern Vietnam: Leisure and island experiences (Hồ Chí Minh City, Phú Quốc).

For international DMC Vietnam partners, localized travel trends Vietnam are the competitive edge—travel patterns, service expectations, and cultural preferences vary significantly by region.

Operating without reliable, on-the-ground Vietnam travel market research often leads to mismatched products or pricing strategies that fail to resonate with local demand.

This can also result in inefficient supplier coordination and overlooked opportunities in emerging market segments.

In a destination as diverse and fast-changing as Vietnam, generic assumptions simply cannot replace localized, real-time tourism data Vietnam.

Operating without reliable, on-the-ground Vietnam travel market research often leads to mismatched products or pricing strategies that fail to resonate with local demand.

This can also result in inefficient supplier coordination and overlooked opportunities in emerging market segments.

In a destination as diverse and fast-changing as Vietnam, generic assumptions simply cannot replace localized, real-time tourism data Vietnam.

Phan Van DMC Vietnam delivers tailored Vietnam travel market research and field survey services for global DMC partners entering the market. Our service packages are structured to provide clear, actionable support, making it easy for international clients to visualize and select the right options.

Each package focuses on specific aspects of market exploration, with flexible scopes to fit your needs—whether you’re seeking broad overviews or in-depth customization.

This foundational package supplies general tourism data Vietnam on the overall Vietnam travel landscape, including breakdowns by major cities and regions. We cover key travel trends Vietnam, tourism types (such as cultural, adventure, or luxury), and unique destination features to help you grasp market dynamics quickly.

• Nationwide market summaries with data on visitor demographics, seasonal patterns, and economic impacts.
• City-specific insights, highlighting attractions, infrastructure, and traveler preferences in places like Hanoi, Da Nang, and Ho Chi Minh City.
• Trend analysis on emerging segments, including sustainable tourism, digital booking behaviors, and post-pandemic recovery indicators.

Designed for hands-on exploration, this package offers flexible fam trips (familiarization trips) tailored to your group’s size and objectives. Whether for large delegations, small company teams, or independent surveys, we facilitate on-site visits to evaluate destinations firsthand.

• Group fam trips for delegations, including guided tours, supplier meetings, and networking events.
• Small-team or company-specific surveys, focusing on targeted regions or themes like MICE or eco-tourism.
• Independent field assessments for solo researchers, with logistical support for transportation, accommodations, and itinerary planning.

This package provides bilingual, market-savvy personnel to accompany your surveys, acting as an extension of your team. They handle real-time reporting, documentation, and insights, allowing you to operate efficiently without the full cost of international travel.

• Independent staff deployment for solo missions, where our experts conduct surveys, gather data, and report back as if they were your in-house employees.
• Group or team accompaniment for small private groups, ensuring seamless coordination during joint explorations and activities.
• Partner-integrated support, where staff join your representatives on-site, capturing photos, videos, and detailed notes to minimize your travel expenses, save time, and deliver professional, localized expertise.

For partners seeking to develop unique offerings, this advanced package delves deeply into market segments to create tailored tourism products that align with traveler preferences. We analyze consumer behaviors and competitive landscapes to build differentiated experiences.

• Detailed market segmentation studies, identifying niches like adventure seekers, luxury travelers, or family groups.
• Product development research, including feasibility assessments, pricing strategies, and customization based on real-time destination insights in Vietnam.
• Competitive analysis and trend forecasting to ensure your offerings stand out in Vietnam’s evolving tourism scene.

This approach ensures authentic, cost-effective tourism data in Vietnam that reduces risks, saves time and travel expenses, and keeps you in full control of your strategy.

With over 20 years of on-the-ground experience, Phan Van DMC stands as a trusted local partner built for efficiency, authenticity, and long-term collaboration. We eliminate complexity and deliver measurable value to international DMC partners entering Vietnam.

We cut up to 60% of intermediaries through direct supplier relationships, saving partners 20–30% in both cost and operational time. This streamlined model ensures faster execution without compromising quality.

Backed by 20+ years of deep local insight and trusted operations across all regions, we provide the reliability and precision international partners need to succeed in Vietnam’s dynamic market.

This approach ensures authentic, cost-effective tourism data in Vietnam that reduces risks, saves time and travel expenses, and keeps you in full control of your strategy.